Putting a team together? In this post we lay out all the roles and responsibilities needed to leverage marketing automation successfully. Marketing Operations: This role serves many functions, some of which include owning all of your marketing technologies, contributing to your team’s strategy and vision,… Read More »Marketing Automation Roles & Responsibilities
Welcome to the Content Hub where you will find articles, strategies and news regarding Marketo and the Shine Marketing Team.
These days everyone is trying to run lean, and for good reason. It’s hard to find good talent, let alone retain them. Layer in the onboarding period, training, and all the overhead that comes with hiring a full-time employee – its easy to see why… Read More »In-House or Outsourced?
Any relationship takes time, effort, and thoughtfulness. A business relationship is no different. Here are 3 simple steps for building a successful relationship with your vendors, agency partners, and even your employees. Align on priorities, budget, team, and tools This sets the stage for a… Read More »3 Steps for Sweet Success
We all want to be great. We want to shine as individuals and as a team. Let’s take a look at how to get there. It’s a mindset… Be proactive Collaborate Commit to your team It’s your responsibility… Set expectations Remove blockers Enable… Read More »How to Create a Culture of Success